Share 'Why Many Social Software Projects Fail'

Here is a short interesting article about why many social network projects fail. It boils down to: 1) Lack of focus - Communities need to be designed for a particular group or focus on a type of social interaction. 2) Belief that communities arise spontaneously - They don't. Launching a vibrant community, even a small one, requires a lot of hard work. The article describes seven key components o…